Data Entry Simulator
This mirrors the three manual tabs in the Sheet. Everything is a dropdown — no formulas, no typing. Change anything and the executive numbers move.
Composite
90.4
Leading
Adoption (weighted)
88.7%
In scope only
Adoption (unweighted)
88.5%
Whole universe
Scope Coverage
86.9%
Of 52 innovations
Ambition Index
88.7
vs budget tier bar
Tab 1 · Brand Setup
One row per brand / audience, plus relevance context
Tab 2 · Adoption Entry
One row per brand × innovation. Status dropdown only.
AI Max Google | |
Broad Match Google | |
VBB Google | |
SA360 Enterprise Bidding Google | |
AI Search Surfaces Google | |
Performance Max Google | |
Search Automation Microsoft | |
Automated Bidding Microsoft | |
Value-Based Optimization Microsoft | |
Microsoft Performance Max Microsoft | |
Copilot Search Microsoft |
Tab 3 · Checklists
Yes / Partial / No, scored against the same 0–100 scale
Optimization Efficiency
90%- Weekly search query mining with documented negative development
- Budget pacing reviewed and reallocated at least weekly
- RSA asset ratings reviewed monthly with refresh cadence
- Bid strategy targets re-based against seasonality / conversion lag
- Landing page mapping validated against top converting queries
- Geo, device and daypart modifiers reviewed each quarter
- Test-and-learn roadmap active with documented hypotheses
- QA automation or checklist run before every launch
- Conversion tagging audited at least twice a year
- Wasted-spend / non-converting query rate trending down
Cross-Channel Collaboration
93.8%- Shared keyword / query insights delivered to social and programmatic
- Search informs SEO and GEO content recommendations
- Audience segments mapped and shared across channels
- Sequential messaging live between search and at least one channel
- Joint planning sessions held with channel leads each quarter
- Unified measurement view across paid search and adjacent media
- Creative alignment between search copy and social / video messaging
- Shared tentpole and congress activation calendar
Strategic Relevancy
92.9%- Innovation roadmap tied to brand business objectives
- Client stakeholder has approved the innovation ambition level
- Budget explicitly allocated to test-and-learn
- MLR / regulatory pathway understood for planned innovations
- Adoption decisions documented with rationale (including opt-outs)
- Competitive benchmark reviewed within the last two quarters
- Measurable business impact captured for adopted innovations