Channel Detail

The level below the executive view: every innovation in a family, its subtypes, and where each brand sits on the adoption ladder.

AI Search & Automation — priority order

Lowest portfolio adoption first. These are the executive talking points.

Innovation	Group / Partner	Portfolio	Brand A DTC	Brand A HCP	Brand B DTC	Brand C HCP	Brand C DTC	Brand D DTC	Brand D HCP	Portfolio E Both
AI Max Search Term Matching · Text Customization · Final URL Expansion · Brand Controls · URL Exclusions · Negative Keyword Controls	Google	59.4% 8 in scope	Scaled & Optimized	Piloting	Adopted	Planned	Adopted	Piloting	Piloting	Piloting
Automated Bidding Maximize Conversions · Maximize Conversion Value · Target CPA · Target ROAS · Target Impression Share · Enhanced CPC	Microsoft	59.4% 8 in scope	Scaled & Optimized	Adopted	Piloting	Adopted	Planned	Adopted	Piloting	Planned
Copilot Search Copilot Ads · Copilot Sponsored Responses · Copilot Search Experiences	Microsoft	59.4% 8 in scope	Scaled & Optimized	Scaled & Optimized	Piloting	Planned	Planned	Piloting	Piloting	Adopted
Value-Based Optimization Revenue Imports · Offline Conversion Imports · UET-Based Optimization · CRM-Based Optimization	Microsoft	62.5% 8 in scope	Scaled & Optimized	Adopted	Scaled & Optimized	Piloting	Planned	Adopted	Planned	Piloting
SA360 Enterprise Bidding Portfolio Bidding · Budget Bid Strategy · Cross Engine Optimization · Portfolio Experiments	Google	65.6% 8 in scope	Scaled & Optimized	Piloting	Adopted	Adopted	Planned	Scaled & Optimized	Adopted	Planned
Performance Max Search Complement	Google	65.6% 8 in scope	Scaled & Optimized	Adopted	Adopted	Planned	Piloting	Scaled & Optimized	Adopted	Planned
AI Search Surfaces AI Mode Ads · AI Overview Ads	Google	68.8% 8 in scope	Scaled & Optimized	Scaled & Optimized	Scaled & Optimized	Piloting	Piloting	Scaled & Optimized	Planned	Planned
Search Automation Broad Match · Dynamic Search Ads · Responsive Search Ads · Search Intent Expansion	Microsoft	68.8% 8 in scope	Scaled & Optimized	Scaled & Optimized	Piloting	Adopted	Planned	Adopted	Piloting	Adopted
Microsoft Performance Max PMax Testing	Microsoft	68.8% 8 in scope	Scaled & Optimized	Adopted	Piloting	Adopted	Piloting	Adopted	Piloting	Adopted
Broad Match Intent Expansion · Long Tail Capture	Google	71.9% 8 in scope	Scaled & Optimized	Adopted	Adopted	Adopted	Piloting	Adopted	Piloting	Adopted
VBB Adobe Weighted Actions · Floodlight Weighted Actions · Crossix Weighted Actions · CRM Weighted Actions · NPI Weighted Actions · Offline Conversion Import	Google	78.1% 8 in scope	Scaled & Optimized	Scaled & Optimized	Adopted	Adopted	Planned	Scaled & Optimized	Adopted	Adopted